Inside Braze Canvas, the attributes related to a person’s entry level dictate the customized consumer journey. For instance, a consumer clicking a selected hyperlink in an electronic mail may need totally different entry attributes in comparison with a consumer coming into from a push notification. These attributes might embrace the marketing campaign supply, the precise message variant, or any customized knowledge handed on the time of entry.
Leveraging these individual-level entry traits permits for extremely tailor-made experiences throughout the Canvas. This dynamic segmentation facilitates related messaging and optimized consumer journeys, finally driving elevated engagement and conversions. Understanding these attributes offers a granular degree of management over consumer circulate, enabling entrepreneurs to react in real-time to particular consumer behaviors and entry factors. This degree of personalization was not all the time attainable with older advertising and marketing automation instruments, showcasing the evolution towards individualized buyer experiences.
