braze

6+ Key Braze Event Properties You Need

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event properties braze

6+ Key Braze Event Properties You Need

In Braze, customized attributes hooked up to occasions present granular information about person actions inside a cell or net software. For instance, a “buy” occasion may embody attributes like “merchandise title,” “worth,” and “foreign money” to offer a whole image of the transaction. This wealthy information set permits for extremely focused person segmentation and customized messaging.

Leveraging these granular particulars allows entrepreneurs to create dynamic person segments based mostly on particular behaviors and preferences. This results in extra related and efficient campaigns, improved person engagement, and finally, higher enterprise outcomes. Traditionally, easier analytics platforms provided restricted occasion monitoring, hindering the flexibility to grasp nuanced person conduct. The evolution to wealthy occasion attribute monitoring has considerably enhanced the sophistication of buyer engagement methods.

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9+ Best Braze Custom Event Properties & Examples

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braze custom event properties

9+ Best Braze Custom Event Properties & Examples

Inside the Braze buyer engagement platform, attributes connected to particular person actions permit for granular segmentation and personalised messaging. For example, when a person completes a purchase order, knowledge such because the bought merchandise’s identify, value, and class will be captured and related to the acquisition occasion. This detailed info empowers tailor-made communications based mostly on particular person person conduct.

This stage of detailed knowledge assortment permits for simpler focusing on and personalization. By understanding the nuances of person interactions, entrepreneurs can create extremely related campaigns that resonate with particular person customers, driving engagement and conversions. Traditionally, such individualized communication relied on broad demographic knowledge. The power to leverage these particular attributes represents a major advance in focused advertising capabilities, enabling a shift from generic messaging to extremely personalised experiences.

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7+ Best Braze Canvas Entry Properties & Examples

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braze canvas entry properties

7+ Best Braze Canvas Entry Properties & Examples

Inside Braze Canvas, the attributes related to a person’s entry level dictate the customized consumer journey. For instance, a consumer clicking a selected hyperlink in an electronic mail may need totally different entry attributes in comparison with a consumer coming into from a push notification. These attributes might embrace the marketing campaign supply, the precise message variant, or any customized knowledge handed on the time of entry.

Leveraging these individual-level entry traits permits for extremely tailor-made experiences throughout the Canvas. This dynamic segmentation facilitates related messaging and optimized consumer journeys, finally driving elevated engagement and conversions. Understanding these attributes offers a granular degree of management over consumer circulate, enabling entrepreneurs to react in real-time to particular consumer behaviors and entry factors. This degree of personalization was not all the time attainable with older advertising and marketing automation instruments, showcasing the evolution towards individualized buyer experiences.

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